Digital Marketing Skills I

GCE N-level holders who are keen to obtain fundamental knowledge on the Digital Marketing.

Duration: 32 hours (4 days)

Digital Marketing Skills I consists of 5 core modules:

1. Digital Marketing Strategy

• How Marketing has Changed
• The Role of Marketing in Business
• Overview of Traditional Marketing Channels
• The Role of Digital Advertising
• The Role of Search Marketing
• The Role of Email Marketing
• The Role of Social Media
• The Role of Inbound Marketing
• The Role of User Experience
• The Role of Marketing Analytics

2. Inbound Marketing

• Essentials of Effective Inbound Marketing
• Taking Your Sales Process Inbound
• The Pillars of Delight

3. Email Marketing

• Sending the Right Email to the Right Person
• The Power of Smarketing
• Contact Management and Segmentation

4. Search Engine Optimization

• Optimizing Your Website for Search Engines
• Creating Content with a Purpose
• The Fundamentals of Blogging
• Amplifying Your Content with Social Media

5. User Experience & Design

• Enticing Clicks with Calls-to-Action
• The Anatomy of a Landing Page
• Guiding the Next Step with Thank You Pages
• Email Design & Functionality

For latest course schedule, please enquire with your course consultant or simply fill up the enquiry form.

• Exam Name: HubSpot Academy Inbound Certification

• Exam Format: Multiple Choice
• Passing Score: 75%

Upon the successful completion of the exam, you will be HubSpot Academy Inbound Certified (Valid for 12 months).

Course Fee: S$2,675

* This course fee will cover both the Digital Marketing Skills I and Digital Marketing Skills II courses. Course fee stated are inclusive of GST.