Digital Marketing Skills I

GCE N-level holders who are keen to obtain fundamental knowledge on the Digital Marketing.

Mode of training: Classroom

Duration: 32 hours (4 days)

Digital Marketing Skills I consists of 5 core modules:

1. Digital Marketing Strategy

• How Marketing has Changed
• The Role of Marketing in Business
• Overview of Traditional Marketing Channels
• The Role of Digital Advertising
• The Role of Search Marketing
• The Role of Email Marketing
• The Role of Social Media
• The Role of Inbound Marketing
• The Role of User Experience
• The Role of Marketing Analytics

2. Inbound Marketing

• Essentials of Effective Inbound Marketing
• Taking Your Sales Process Inbound
• The Pillars of Delight

3. Email Marketing

• Sending the Right Email to the Right Person
• The Power of Smarketing
• Contact Management and Segmentation

4. Search Engine Optimization

• Optimizing Your Website for Search Engines
• Creating Content with a Purpose
• The Fundamentals of Blogging
• Amplifying Your Content with Social Media

5. User Experience & Design

• Enticing Clicks with Calls-to-Action
• The Anatomy of a Landing Page
• Guiding the Next Step with Thank You Pages
• Email Design & Functionality

For latest course schedule, please enquire with your course consultant or simply fill up the enquiry form.

• Exam Name: HubSpot Academy Inbound Certification

• Exam Format: Multiple Choice
• Passing Score: 75%

Upon the successful completion of the exam, you will be HubSpot Academy Inbound Certified (Valid for 12 months).

Course Fee: S$1,337.50 inc. GST

Please note that the course fees for intakes commencing February 2019 (and after) is currently under review and will be advised in due course for applicants in the February 2019 intake onwards.

This course is eligible for SkillsFuture Credit* up to S$500.

With effect from 19 May 2017, SkillsFuture Credit used for a programme at Kaplan (subject to SkillsFuture’s approved list of programmes) will be paid directly to Kaplan Higher Education Academy.If you wish to use your SkillsFuture Credit, you can make your claim up to 60 days before the start of the programme till the day of programme commencement (with effect from 21 April 2017).

According to SkillsFuture Singapore, this window period is sufficient for individuals to make claims to facilitate earlier programme registration.When making a claim, you should inform your Programme Consultant on the intention to use your SkillsFuture Credit and to request for the relevant amount to be offset against the qualifying programme fees.

After which, you can then submit the claim via the SkillsFuture Credit Portal for the relevant amount to be paid to Kaplan Higher Education Academy for your registered programme.

For more information, please visit http://www.skillsfuture.sg/credit*

* Terms and conditions apply. All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website (www.skillsfuture.sg/credit) to choose from the courses available on the Training Exchange course directory.