Digital Marketing Skills II

GCE N-Level holders who are keen to learn about popular tools in Digital Marketing.

Mode of training: Classroom

Duration: 32 hours (4 days)

Digital Marketing Skills II consists of 4 core modules:

1. Social Media Marketing

• Facebook Brand Best Practices
• Introduction to Facebook Pages
• Creating a Facebook Page
• Facebook Terminology
• Creative Best Practices
• Direct Response Best Practices
• Direct Response Measurement Solutions
• Audience Insights

2. Advertising Fundamentals

• Introduction to AdWords
• Campaign Management
• Measurement and optimization

3. Search Advertising

• Search Advertising Overview
• Set up Search Camapigns
• Search ad formats
• Determine Search bid & budget
• Managing Search campaigns
• Measuring Search campaigns
• Monitoring Search campaigns
• Optimize Search campaigns

4. Web Analytics

• Digital Analytics Fundamentals
• Google Analytics Platform Principles
• Ecommerce Analytics
• Mobile App Analytics Fundamentals
• Google Tag Manager Fundamentals

 For latest course schedule, please enquire with your course consultant or simply fill up the enquiry form.

Exam Names:

1. Google AdWords Fundamentals
2. Google AdWords Search Advertising

Format for each exam: Multiple Choice

Passing Score for each exam: 80%

Upon the successful completion of both exams, you will receive the Google AdWords Search Certification (Valid for 12 months)¹.

¹ Students are required to pass the AdWords Fundamentals Exam first to attain this certification. And to maintain the AdWords certification, you will need to pass at least (1) the AdWords Fundamentals exam and (2) Search Advertising exam (a total of at least 2 passing exam scores at any given time). For example, if you pass the AdWords Fundamentals exam in March and the Search Advertising exam in May, you will need to retake and pass the AdWords Fundamentals exam by March of the following year and the Search Advertising exam by that May in order to maintain your AdWords Search certification.

Course Fee: S$1,337.50 inc. GST

Please note that the course fees for intakes commencing February 2019 (and after) is currently under review and will be advised in due course for applicants in the February 2019 intake onwards.

This course is eligible for SkillsFuture Credit* up to S$500.

With effect from 19 May 2017, SkillsFuture Credit used for a programme at Kaplan (subject to SkillsFuture’s approved list of programmes) will be paid directly to Kaplan Higher Education Academy.If you wish to use your SkillsFuture Credit, you can make your claim up to 60 days before the start of the programme till the day of programme commencement (with effect from 21 April 2017).

According to SkillsFuture Singapore, this window period is sufficient for individuals to make claims to facilitate earlier programme registration.When making a claim, you should inform your Programme Consultant on the intention to use your SkillsFuture Credit and to request for the relevant amount to be offset against the qualifying programme fees.

After which, you can then submit the claim via the SkillsFuture Credit Portal for the relevant amount to be paid to Kaplan Higher Education Academy for your registered programme.

For more information, please visit http://www.skillsfuture.sg/credit*

* Terms and conditions apply. All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website (www.skillsfuture.sg/credit) to choose from the courses available on the Training Exchange course directory.