Bachelor of Arts (Honours) International Marketing (Top-up)

After graduation, students may choose to pursue the following roles (but not limited to):

• Commercial and Marketing Sales Executive
• Digital Marketing Manager/Executive
• International Business Manager
• Market Research Analyst
• Retail Manager
• Sales Manager/Executive
• Management Executive

This Degree programme may be completed in a minimum of 12 months on a part-time basis. Below is the programme structure:

• Digital Marketing Strategy
• Contemporary Advertising
• Relationship Marketing
• Sustainable Marketing
• Social Marketing
• Marketing Strategy and Planning
• International Marketing

For more information, please fill up the enquiry form so that our programme consultants can get back to you.

This Degree programme accepts a wide range of qualifications, which includes:

• Polytechnic Diploma or an equivalent qualification
• Kaplan Diploma
• Other Private Diplomas and/or Foreign qualifications will be assessed on a case-by-case basis

In all cases, the final decision on to the programme rests with the University.

English requirements:
Applicants are required to meet the University’s English language requirement¹

Delivery methods:
Students will attend a combination of lectures, tutorials and workshops in this programme. This top-up direct honours programme consists of 7 units and may be completed in a minimum of 12 months by enrolling in 2-3 units per trimester. Each module is supported with 24 contact hours with two intensive teaching blocks over the duration of a trimester to suit the needs of working adults.

Assessment methods: 
Each unit is assessed by any combination of class participation, written assignments, projects or examinations. Assessment methods may vary according to individual unit requirements.

Students who successfully complete and pass the modules stipulated in the course structure will be awarded the Bachelor of Arts (Honours) International Marketing (Top-up) from Birmingham City University.

The Degree awarded will be the same as that to the on-campus graduates.

Tuition fee:

The tuition fee covers university registration, study guides, intensive seminars and workshops, assignments, examination (if applicable), projects, Degree (if earned) and transcript.

• Programme tuition fee: S$14,017.00 (payable in 3 instalments)
• Receive S$400 referral bursary when you recommend your friend to join our Degree programme*.

Education Loan

Choice of flexible repayment schemes available to suit your needs

• Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.

• Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.

• Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.

Flexible repayment tenure of up to 8 years

Please click here for more information on Maybank Education loan and here for OCBC Frank Education loan. T&C apply, subject to bank’s approval.

Non-tuition fee:

• Non-refundable application fee: S$181.90

Note: all prices are inclusive of 7% Goods & Services Tax (GST). Please refer to the official price list for a detailed breakdown. All fees are subject to change annually. The fees above have been updated and are accurate as of 15 November 2017. For more information about the programme, please contact our programme consultant.

Click here for Terms and Conditions for Rebates and Offers.

There are 3 intakes per year. Please contact our consultants to obtain a copy of the class schedules

¹ http://www.bcu.ac.uk/international/your-application/english-language-and-englishtests/accepted-qualifications

* Terms and conditions apply.
** Terms and conditions apply. Education loan is subject to bank’s approval.