Digital Marketing – Advanced

After this course, students will be able to:

• Master the terminology and tools available for Businesses Advertising within the Facebook social media platforms
• Understand best practices in Creative Messaging and Lead Generation from social media platforms
• Plan media buys on Facebook and Instagram social media platforms
• Understand the differences between Inbound and Outbound Marketing
• Plan and execute display advertising strategy including placements & ads
• Craft Inbound Marketing Strategy and execute SEO and Content Marketing initiatives
• Prepare for future marketing channels such as Marketing Execution and Videos
• Prepare for examinations related to Google AdWords Display/Video Certifications and HubSpot Inbound Certification

Students will undertake the following certification exams during the course:

• Google Display Advertising Exam (120 minutes)
• Google Video Advertising Exam (90 minutes)
• HubSpot Academy Inbound Certification Exam (75 minutes)

Students must have completed Google AdWords Fundamentals Exam or have equivalent knowledge and experience in Google AdWords.

Course Fee: S$2,675.00 inc. GST

The total fee covers course registration, study guides, intensive seminars and workshops, assignments, examinations (if applicable).

Note: The fees are inclusive of 7% GST. Kaplan Learning Institute reserves the right to adjust the fees based on the prevailing GST Act. Course fee is subject to revision at the discretion of Kaplan Learning Institute without notice. The fees herewith will supersede all existing course fees.

Duration: 4 days (Consecutive weekend lessons), 32 hours.

Mode of training: Classroom

After passing these examinations, students will receive the following certifications from Google:

• Google AdWords Display Certification (Valid for 12 months)*
• Google AdWords Video Certification (Valid for 12 months)*
• HubSpot Academy Inbound Certified (Valid for 12 months)

*Students are required to pass the AdWords Fundamentals Exam first to attain this certification. And to maintain the AdWords certification, you’ll need to pass at least (1) the AdWords Fundamentals exam and (2) Search Advertising exam (a total of at least 2 passing exam scores at any given time). For example, if you pass the AdWords Fundamentals exam in March and the Search Advertising exam in May, you’ll need to retake and pass the AdWords Fundamentals exam by March of the following year and the Search Advertising exam by that May in order to maintain your AdWords Search certification.

Course Fee: S$2,675.00 inc. GST

The total fee covers course registration, study guides, intensive seminars and workshops, assignments, examinations (if applicable).

Note: The fees are inclusive of 7% GST. Kaplan Learning Institute reserves the right to adjust the fees based on the prevailing GST Act. Course fee is subject to revision at the discretion of Kaplan Learning Institute without notice. The fees herewith will supersede all existing course fees.

SkillsFuture Credit
This course is eligible for SkillsFuture Credit* up to S$500.

With effect from 19 May 2017, SkillsFuture Credit used for a programme at Kaplan (subject to SkillsFuture’s approved list of programmes) will be paid directly to Kaplan Higher Education Academy.

If you wish to use your SkillsFuture Credit, you can make your claim up to 60 days before the start of the programme till the day of programme commencement (with effect from 21 April 2017). According to SkillsFuture SG, this window period is sufficient for individuals to make claims to facilitate earlier programme registration.

When making a claim, you should inform your Programme Consultant on the intention to use your SkillsFuture Credit and to request for the relevant amount to be offset against the qualifying programme fees. After which, you can then submit the claim via the SkillsFuture Credit Portal for the relevant amount to be paid to Kaplan Higher Education Academy for your registered programme. The actual claimable amount is subject to SkillsFuture Singapore’s approval.

In compliance with SkillsFuture Singapore’s guidelines, students who utilise SkillsFuture credits, enrol in SSG-funded or CITREP-funded courses are not eligible for indirect rewards such as referral awards, lucky draws, gifts and vouchers. SkillsFuture credits are non-transferrable and cannot be exchanged for cash, vouchers and gifts.

For more information, please visit www.skillsfuture.sg.

All rights reserved. Google AdWords, Google Analytics, HubSpot Academy, Facebook and Instagram are trademarks of their respective owners. Specifications and other information are subject to change without notice.