Digital Marketing – Fundamental
- Course Description
Online Learning Available.
This study mode is made available due to COVID-19. Once the situation improves, arrangements will be made to reinstate classroom delivery in full.
This study mode is made available due to COVID-19. Once the situation improves, arrangements will be made to reinstate classroom delivery in full.
Academic Programmes
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Postgraduate Studies |
Professional Accountancy
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Professional Skills
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Current Students
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International Students
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This course is designed for new entrants to the world of digital marketing. Students will be immersed in face-to-face practical training, hands-on exercises, case studies and interactive games to guide them on fundamental to advanced knowledge on Google AdWords and Analytics technologies and prepare them for the examinations.
After attaining the certification, it can open doors to a career in digital marketing and help one stand out from the crowd at entry-level positions. For professionals, it means they have what it takes to understand how to analyse their website performance and execute search engine marketing (SEM) campaigns in Search Advertising.
After this course, students will be able to:
Students will undertake the following certification exams during the course:
After passing these examinations, students will receive the following certifications from Google:
*Students are required to pass the AdWords Fundamentals Exam first to attain this certification. And to maintain the AdWords certification, you’ll need to pass at least (1) the AdWords Fundamentals exam and (2) Search Advertising exam (a total of at least 2 passing exam scores at any given time). For example, if you pass the AdWords Fundamentals exam in March and the Search Advertising exam in May, you’ll need to retake and pass the AdWords Fundamentals exam by March of the following year and the Search Advertising exam by that May in order to maintain your AdWords Search certification.
4 days (Consecutive weekend lessons), 32 hours.
Students must be able to use the keyboard and mouse in a Microsoft Windows environment.
All rights reserved. Google AdWords, Google Analytics, HubSpot Academy, Facebook and Instagram are trademarks of their respective owners. Specifications and other information are subject to change without notice.
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